What you need to take care of for starting a new business (creative +design wise)

How easily have you identified a McDonald’s restaurant by seeing a billboard showing the famed “Golden Arches?” These design elements have become associated with their parent companies like legendary figures and the two are inseparable and unthinkable. When starting a new business, it is imperative to give it an identity which will be etched in people’s minds and they will never forget it. 

Creative and design elements include color schemes and graphics which will give a unique identity to the brand.  They have to be carefully selected depending upon the type of product and target audience.

Essential Component of A Good Online Business- A Good Website Design

The internet, as you know has brought the entire world together on a small computer. You can perform any kind of operation using the internet. You can use it for fun or for keeping contact with your loved ones sitting at some other part of the globe, you can work from home and yes, you can run your business as well. The rise in the number of people having an easy access to the internet has forced more people to run their businesses online and the foremost requirement for running a successful business online is to have a good website.

The necessity of designing a good website has increased the demand of a good website designing company to a great extent. Good and effective companies in this field are currently running one of the best businesses around the globe and earning adequately. A good company always comes with a good website of their own so that they can create an impression about their work. The website must be simple but attractive at the same time and must be compact but must contain all the necessary information as well. Secondly, you should go for a website designing company which has good history and is known to fulfill all the demands of the client.

A good website designing company is one which gathers all the necessary details about the company for which it is designing the website and presents them in the most eye-catching way possible. A good company also provides good after-sales service if needed and does not charge additionally for making small modifications. The main power over the website must lie in the hands of the owner so that the client can modify or website according to the needs of the company. You should also go for a company which has proper infrastructure and a good team for finishing the task.

If you are handing the task of designing a good website to web design company India, you can expect that the task will be performed in the best possible manner. Web design company India takes special efforts to understand your business completely, gathers information about the market and the range of people you are targeting and tries to develop a website which promotes your products and provides all the information that your clients look for. The designers are well qualified professionals who are trained to render services of good quality and design websites with good search engine optimization as well.

Web graphic designing is one of the most effective tools which help in increasing the attraction of a website and convey the information in a way so as to attract more customers. A simple website can be made more attractive using proper graphic designs. Interesting logos, modern animations, colorful prints are some of the most important contents of a good web graphic designing campaign. A good graphic design is highly useful in increasing the sales of your company by attracting more clients but proper care should be taken so that the designs do not turn out to be tacky and should not used to hide the deficiencies of the products.

Multimedia Services: Giving Wings To Your Presentations

Multimedia Services have brought about a revolutionary transformation in how the presentations today are delivered. Companies offering Multimedia services such as multimedia presentations, e-brochures, e-catalogues etc. have uniquely combined the convenience and accessibility of traditional media with the uniqueness and ease of use of digital technologies.

A Multimedia presentation’s biggest asset is the use of audio-visual content that enhances the message of the presentation and takes it to a higher level. It has, undoubtedly, emerged as an excellent tool to convince your clients comprehensively. Often, certain messages and information that are difficult to convey through the conventional presentations such as brochures and manuals, can be easily put across using the medium of multimedia. It also offers itself to easy amendments which is a big plus as compared to traditional brochures and catalogues, which once printed can’t be amended without bring re printed altogether. This leads to increased costs and undue wastage of the already printed materials.

For an effective multimedia presentation, a perfect balance has to be created between texts, graphics, animations and audio-visual content. Care should be taken not to overdo any part of it as it would significantly jeopardize the essence and objective of the presentation. A multimedia presentation shouldn’t be cluttered with too much text. Instead, an optimal use of graphics, pictures and animations along with the audio-visual content should be made to vividly describe and convey the information. However, in doing so, important texts should not be ignored altogether and should be necessarily incorporated in the presentation. Similarly, the animation and the audio- visual part should not be overdone or unnecessarily incorporated.

The significance of multimedia presentations also lies in the fact that they can be customized and adapted to suit the linguistic and cultural preferences of its audience which varies from place to place. Hence Multimedia Localization is another buzzword that is driving multimedia services companies to greater heights.

Multimedia Presentations have the potential to significantly reduce the depletion of our scarce natural resources for paper, as it completely eliminates the need of paper for presentations.

Summarily, it can be confidently said that multimedia presentations are here to stay and have the potential to beat the traditional mode of presentations in a big way.

Crystal Hues is an ISO 9001:2008 organization that has been providing Multimedia services combined with Advertising, Localization and Translation services for over 20 years. Crystal Hues provides top of the line Multimedia as well as Translation and Localization services in more than 70 languages around the world. Crystal Hues has nine offices in Asia staffed with more than 70 professionals, in-house domain experts with varied specialization and several hundreds of quality-verified contracted consultants worldwide.

Brochure Designing: The Pre-requisite of an effective introduction

Brochures are a convenient way to present your products and services to your perspective clients. But a brochure is only as good as its design. Hence an effective brochure has to be designed properly paying greater attention to its content and the information contained therein.

Brochure designing is a complex task requiring greater expertise on the part of the designers who have to pay heed to intricate little details to make the most out of the limited space available within the brochures. A well designed brochure presents the information in a short and crisp format, highlighting the primary attributes and features of the products and services. Any comparative advantage has to be necessarily presented to provide that much coveted competitive edge to the products and services. Undue exaggeration and repetitions should be completely avoided to prevent the brochure from becoming redundant. Besides, a unique blend of attractive colours and suitable graphics are other prerequisites of a well designed brochure. While the colours chosen should not be overly bright, at the same time it should not be too dull either. A perfect balance has to be maintained so as to make the brochure attractive, while keeping it relatively simple and not unduly colorful.

Another most important aspect of brochure designing is the quality of the paper used for brochures. This is vital to an effective design of a brochure as a brochure printed on a standard quality of paper makes that lasting impression on the minds of the clients. It also acts as a mode for providing the necessary durability to the brochure as a brochure printed on a non-standard quality of paper would give away far too easily.

Hence Brochure Designing is a highly skillful activity that many SMEs today are specializing in. One such company specializing in Brochure designing is Crystal Hues Limited (CHL). CHL is an ISO 9001:2008 organization that has been providing Brochure designing and Advertising services combined with Localization and Translation services for over 20 years. CHL provides top of the line Advertising as well as Translation and Localization services in more than 70 languages around the world. CHL has nine offices in Asia staffed with more than 70 professionals, in-house domain experts with varied specialization and several hundreds of quality-verified contracted consultants worldwide.

Advertisement Designs: The Heart And Soul of Advertisements

Advertisement Designing is an integral and most important part of the overall communication process. Its importance stems from the fact that properly and carefully designed advertisements have the potential to eloquently express and convey the messages in the most befitting manner within the stipulated constraints.

Advertisement Designing becomes all the more important in case of print advertisements rather than the electronic advertisements which have the strong audio visual medium at their disposal to communicate their messages. Print advertisements, on the other hand, make up for this loss of audio visual medium in their context with appropriate graphics, pictures and carefully and meticulously chosen words and phrases to convey the required message. But for that to happen, the advertisements have to be designed effectively keeping the cost and space constraints in mind while asserting the product specifications and features.

While embarking upon effective Advertisement designs, the choice of words for messages and product description has to be selectively made so as to convey a lot more with very little. Besides this, contrasting backgrounds are often used in print advertisements to draw the attention of the readers instantly. Vibrant colours, complete black or white background, unique and attractive phrases are some other features that go into designing a thoroughly researched and planned advertisement. Newspapers are generally filled with such advertisements. Often, you would find newspapers carrying full page advertisements in white background with just one or two lines written in black. Often, even the product name or the company name is also missing and you are left guessing. Now that’s a deliberate strategic move on part of design team to draw in the attention of the people who otherwise would be more than happy to just flip through the pages after taking a glance at the advertisement.

Thus, advertisement designing for print advertisements essentially entails getting the best out of the words, colours and pictures. On the other hand, electronic advertisements have the strong backing of the audio visual medium. Hence, their design and development requires the consideration of a different set of attributes and characteristics. An important aspect of designing electronic advertisements is deciding upon its length and brand ambassador. Another key issue is whether to draw upon the emotional quotient of the public at large through these advertisements or to design an advertisement directly specifying the product attributes and features.

One such company specializing in Advertisement designing is Crystal Hues Limited (CHL). CHL is an ISO 9001:2008 organization that has been providing Advertising services combined with Localization and Translation services for over 20 years. CHL provides top of the line Advertising as well as Translation and Localization services in more than 70 languages around the world. CHL has nine offices in Asia staffed with more than 70 professionals, in-house domain experts with varied specialization and several hundreds of quality-verified contracted consultants worldwide.

TRANSLATION SERVICES: BRIDGING THE GAP

With the world getting smaller day by day because of the technological revolution, more and more companies today are exposed to customers with different ethnicity, culture and above all language. To provide a platform for effective communication and eventually better results, the language barrier has to be removed. And this is where translation service comes to the fore.

Translation refers to the process of converting a particular content in a given language to another language. It is essentially a conversion process and in no manner, whatsoever, is the subject of the content diluted. Hence it is not only a platform for effective communication, but also renders uniformity to the business as people worldwide are exposed to the same content, albeit in different languages. It also facilitates dissipation of information as people not very well versed in English can go through the content in their own native language that they are comfortable with. And this becomes all the more important considering that we have innumerable languages spoken worldwide. Needless to say, all this has the potential to drive businesses globally to greater heights.

The need for translation service was felt in the last decade or so when most of the business conglomerates launched their businesses globally and faced the dilemma of communicating effectively because of the language differences in various countries. Many companies started offering translation services and one such company that rode this translation wave and has carved a niche for itself over the years is the Crystal Hues Limited(CHL). It offers multilingual translation services in over 70 languages. Drawing upon a network of more than 700 professional native translators, CHL delivers over 50 projects a day to more than 2000 satisfied and regular clients worldwide. The translators associated with CHL are well versed not only in the target language, but also in the source language which is one of the main contributing factors in the success of CHL in the translation field. With offices in New Delhi, Bangalore and Chennai, it caters to a global audience providing advertising services combined with translation and localization services.

The translation industry, though in a stage of development, still has a long way to go, and with its quality work and better client servicing, CHL , an ISO 9001:2008 translation company looks all set to take the translation industry by storm.