Friday, May 28, 2010


With the world getting smaller day by day because of the technological revolution, more and more companies today are exposed to customers with different ethnicity, culture and above all language. To provide a platform for effective communication and eventually better results, the language barrier has to be removed. And this is where translation service comes to the fore.

Translation refers to the process of converting a particular content in a given language to another language. It is essentially a conversion process and in no manner, whatsoever, is the subject of the content diluted. Hence it is not only a platform for effective communication, but also renders uniformity to the business as people worldwide are exposed to the same content, albeit in different languages. It also facilitates dissipation of information as people not very well versed in English can go through the content in their own native language that they are comfortable with. And this becomes all the more important considering that we have innumerable languages spoken worldwide. Needless to say, all this has the potential to drive businesses globally to greater heights.

The need for translation service was felt in the last decade or so when most of the business conglomerates launched their businesses globally and faced the dilemma of communicating effectively because of the language differences in various countries. Many companies started offering translation services and one such company that rode this translation wave and has carved a niche for itself over the years is the Crystal Hues Limited(CHL). It offers multilingual translation services in over 70 languages. Drawing upon a network of more than 700 professional native translators, CHL delivers over 50 projects a day to more than 2000 satisfied and regular clients worldwide. The translators associated with CHL are well versed not only in the target language, but also in the source language which is one of the main contributing factors in the success of CHL in the translation field. With offices in New Delhi, Bangalore and Chennai, it caters to a global audience providing advertising services combined with translation and localization services.

The translation industry, though in a stage of development, still has a long way to go, and with its quality work and better client servicing, CHL , an ISO 9001:2008 translation company looks all set to take the translation industry by storm.


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