Tuesday, May 15, 2012

Celebrate Life: Event Management in Delhi and Bangalore

India is a diverse and multicultural country. It has multitudes of societies each having a hue of customs and colourful festivals. Some popular festive events awaited excitedly by all every year are Deepawali, Durga Puja, Ganesh Chaturthi, Holi Milan, Christmas, Lohri, Guruparb, Eid, and many more.

Nowadays special get-together events are organised during some of these festivities, such Navratri Dandiya Dance, Durga Puja Pandal decorations and best Pandal competitions, Janmashtmi Handi celebrations, and the Iftaar parties during Eid Rozas, etc. So large is the number of invitees or visitors attending these functions, that these events need a professional management and organizational perfection. And thus there arises the need for an Event Manager or a full fledged company to cater to all aspects of the function.

Event Management Industry in India Event management has grown in India as a multi million rupees industry and event management companies in India now cater to events of all kinds and sizes. It may be the Commonwealth Games held by the Sports Ministry of Government of India; or a Matrimonial event held by a particular Indian community; or a Public function held by an Auto Industry for the world wide release of their new brand of passenger car; or the Promotion of a new big budget movie by a popular actor turned producer; or a Charity function organised by a NGO in support of creating an awareness for AIDS or Cancer. In a way one could compare the process of event management to applied project management for creating and organising various popular events � and certainly for a good commercial turnover.

Kinds of events Celebrations of get together during religious festivals are just one category of events. There are also celebrations of personal events, i.e. engagement parties, wedding ceremonials and wedding receptions, marriage anniversaries, naming celebration of a baby, and birthdays, to name a few.

One also gets to attend several leisure events, such as musical shows, live entertainment programs of popular rock bands and popular singers, sports events, hobbies and recreational events such as philately shows, flower shows, dog shows, healthy baby shows, etc.

Companies also hold organizational events, such as the commercial and trade exhibitions and product launch programs. Also one sees the many expos on industrial products, sales exhibition, property fairs, exhibitions of banking, insurance and financial institutes. Of late political events too have become popular in India, though not as much as in the USA and some European countries.

Event Management is Strategic Marketing All companies and commercial organizations have come to realize that event management is part of planned and strategic marketing, a necessary tool to advertise and communicate their product.Event management companies in India have now also realized the importance of involving the news media into their organizational plans, enabling them to generate media coverage to the benefit of their client. The organizers are aware that by including the media in their shows they can reach to thousands of people, especially when the geographic location and distance makes it impossible for everyone to attend the show or the site of the event.

The Role of the Event Manager The Event Manager is the one who is responsible for all planning and execution of the event. The event manager is a much busy person. He or she is involved in all stages of the management. These include site survey and designing of venue, client service, preparation and presentation of briefs for the clients, budget preparations and handling of cash flows, procurement, scheduling, logistics, rigging, sound, light, video, crowd management and all safety and security issues. One comes across many a talented manager with innovative and creative ideas in the happening cities such as Delhi, Bangalore, Mumbai, Kolokata, etc.

Event Managements in Bangalore Bangalore is one important business city, especially in the IT sector. It is also a preferred city due to its pleasant and salubrious climate. It is therefore not surprising that the city is witness to many an event. The event management companies in Bangalore are mainly involved in national and international meetings of business, trade and commercial nature; incentives, conventions, and exhibitions. The presence of many advertising agencies and public relations firms make the management of various events and shows all the more significant. The executives of the company are found to be actively promoting and executing the events. They first conduct an initial survey of the upcoming event which comprehensively covers all important aspects of the event.

Event Managements in Delhi Delhi is the capital city of India and collectively the Delhi NCR has been a much happening place in terms of social and cultural events as well as sports, political, cultural and charity shows. The steep rise in the Delhi�s population as well as that in Noida, Gurgaon and Faridabad has resulted in an increased number of social and personal celebrations being held. Sometime it is difficult to get the services of a good event management company during peak wedding seasons. In fact people book the services of event management companies in Delhi much before the event is to take place. The youth of Delhi, NCR too is actively involved in many events and shows, such as rock bands, musical and dance events, and disco shows, valentine day celebrations and various youth festivities in the colleges of Delhi University.


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