How easily have you identified a McDonald’s restaurant by seeing a billboard showing the famed “Golden Arches?” These design elements have become associated with their parent companies like legendary figures and the two are inseparable and unthinkable. When starting a new business, it is imperative to give it an identity which will be etched in people’s minds and they will never forget it.
Creative and
design elements include color schemes and graphics which will give a unique
identity to the brand. They have to be
carefully selected depending upon the type of product and target audience. 
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